A Step Toward Wider AI Access
Chinese tech giant Baidu has announced that its AI chatbot, Ernie Bot , will be free for all users starting April 1. Available on both desktop and mobile platforms, this move aims to boost adoption and compete with rivals like DeepSeek and ByteDance in China’s growing AI market.
Why the Free Offering?
Driven by advancements in technology and reduced operational costs, Baidu hopes to attract more users and showcase the capabilities of its latest model, Ernie 4.0 , which it claims matches OpenAI’s GPT-4. Despite being an early entrant in China’s AI space, Baidu has faced stiff competition from domestic players like DeepSeek and ByteDance’s Doubao chatbot , as highlighted by data from Aicpb.com .
Key Features of Ernie 4.0
- Enhanced reasoning and tool integration for expert-level responses.
- Personalized, context-aware interactions.
In late 2023, Baidu introduced premium features for its search engine powered by Ernie 4.0 at 59.9 yuan ($8.18) per month. However, starting April 1, an advanced search function will also become free, offering users improved capabilities without cost.
Impact on Users and Industry
By eliminating subscription fees, Baidu is promoting wider AI accessibility while positioning itself as a leader in innovation. While challenges remain, such as improving user experience and expanding features, this move underscores Baidu’s commitment to driving AI adoption in China.
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